I'll be straight with you. I've never been a marketing guy. I know roofing. I know how to run a crew, price a job, keep customers happy, and make sure the work is done right. That's my world.
But like every other guy running a home service business, I'm always trying to figure out how to keep more work coming in. And at some point you have to deal with the marketing question.
So I've sat through the meetings. I've listened to the pitches. I've handed over money to agencies who sent me reports I didn't understand and results I couldn't measure. Every time I asked a simple question like "how much is it going to cost me to land one new customer?" I'd get a long answer that didn't actually answer anything.
I stopped trusting marketers a while ago. Not because I think marketing doesn't work. It clearly does. I just couldn't find anyone who would talk to me straight.
The Question Nobody Would Answer
Here's all I really wanted to know.
If I put money into marketing, how much do I need to spend to get a new customer through the door? And when am I going to start seeing real numbers, not just "impressions" or "clicks" or whatever else they put in those reports?
That's it. Simple question. I never got a real answer.
Until recently.
What I Found
Someone in a group I'm part of shared a tool from The Home Services Marketing Agency. I almost scrolled past it. But the way he described it got my attention because he said the same things I'd been thinking. No jargon. No fluff. Just: put your numbers in and see what comes back.
So I tried it.
You answer some questions about your business. Your location, your trade, where you're at with marketing right now, what kind of revenue you're going for. Takes about 5 to 10 minutes. Then it runs an analysis and spits out an actual marketing plan. Not a generic one. One built around your numbers and your market.
What I actually got back:
- An estimated cost to acquire a customer, specific to my business and area
- A 12-month plan showing what would happen each month
- Revenue projections I could actually read and understand
- A full breakdown of what it would cost to execute, if I decided to go ahead
And the analysis itself? Free. No credit card, no sales call before you see anything.
This Is Not AI Fluff
I know what you're thinking because I thought it too. Sounds like one of those tools that asks you five questions and spits out some generic nonsense.
It's not that. I spoke to them afterwards. They're pulling from hundreds of real data points specific to your niche, your location, your competition. The numbers they gave me matched up with what I know about my market. That told me something.
It's AI-powered but there are actual people behind it overseeing everything. And if you want to talk to a human at any point, you can. There's a button right inside the platform.
Why I'm Sharing This
Because I know most of you reading this are in the same spot I was. You know you need to do something about marketing. You've probably already wasted money on something that didn't work. And you don't have time to become a marketing expert on top of everything else you're already doing.
This gave me clarity I didn't have before. I know what it should cost me to get a customer. I know what the next 12 months could look like if I commit to a real plan. And I got all of that before spending anything.
If they're wrong, I've lost nothing. If they're right, I've got a real path to the revenue I've been trying to hit.
That's a pretty easy decision.
Try It Yourself
Head to The Home Services Marketing Agency and run the free gap analysis. Put real numbers in. If you lowball it or guess, you're only wasting your own time.
The analysis and the full marketing plan are free. If you decide you want them to run the plan for you, that's when it costs money. But you'll see the full cost breakdown before you commit to anything. Oh, and you're not locked in either.
For a roofer who's tired of guessing, that's good enough for me.
